Myrna Associates, Inc.
Myrna Associates, Inc.
Leaders In Strategic Planning

Run With the Big Dogs!

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RUN WITH THE Big dogS newsletter
 Volume 3, issue 2 


Every now and then you find that common sense no longer applies.  Are you spending more than you have to when you are required to travel on short notice? ...John


Cost savings idea

Out of the blue came an opportunity for one of our clients to bid on a major contract.  The prospect's decision was imminent so time was of the essence.  This required a quick development of a proposal and a big presentation in a couple of days by the key players.

Five people flying to Dallas in the middle of the week on short notice.  Premium airfare, an overnight stay and the loss of a day and a half to make a half day presentation.  Big bucks and a windfall for American Airlines.  Or was it?

Our client rented an airplane complete with two pilots for the day.  They left very early in the morning from an airport located near their headquarters.  They polished their presentation on the plane ride, landing at a regional airport located near the prospect.  After an great presentation they had a leisurely flight back, time to debrief, and everyone got to sleep in their own beds.

And what did it cost?  Less than half what the "common sense" approach of using a commercial carrier.


RUN WITH THE Big dogS

Every week the strategic planning facilitators of Myrna Associates interact with the executive teams of the best managed mid-sized companies in America.  The weekly RUN WITH THE BIG DOGS newsletter shares an idea generated in one of those meetings. The companion  RUN WITH THE BIG DOGS CEO interviews discusses a single management topic with a mid-sized company leader.

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